10 Blog Topic Ideas for Your B2B website

In 2014, the Content Marketing Institute reported 93% of B2B companies are using content marketing to engage their customers. Blogs ranked fourth out of 27 content 

Frustrated with B2B blog post ideas? We have suggestions.

marketing activities. Now that we’ve validated your blog idea, let’s talk about content. 

Trying to come up with fresh B2B blog topic ideas every week can get frustrating! We’re with you on that one. So we’ve promised we’ve pooled 10 of our best B2B blog ideas just for you. The specific blog posts will have to come from you but these topics should generate some fresth content ideas.

  1. Demonstrate unique uses of your products. If you sell office furniture, you could create a photo blog of some of the most unique offices you’ve set up. A technology company could share pictures of the guy with 10 computer monitors hooked to one PC (that’s a thing, right?). A software company could write about how a company used their software to manage information in a unique way. Maybe you have ideas for ways your product could be useful, but no one has done it yet. Write about it.

  2. Highlight upcoming Events. Are you headed to a trade-show or maybe just a local networking event? Talk about it. Maybe create a fun blog post titled “5 Questions to Ask Me During Open Networking Tonight”. Then make those questions fun and not salesly. Things like “How long did it take you to get out of the tree the first time you went skydiving?”. You’ll guarantee to have people see you out and make some great new connections.

  3. Write around holidays/events relevant to your industry. When we start planning blog topics and social media posts, one of the first places we go is BrownieLocks. I feel like I just let you in on a big secret and you don’t even know it. Brownielocks.com lists national holidays in addition to random, funny and even crazy holidays for every month, week and day of the year. If you are in the medical field, you can blog around National Diabetes Month, National Heart Disease Month and Stress Awareness Month.

  4. Answer questions you hear from customers or your sales team. Chances are if more than one of your customers asks you or your team about a product, service or problem, they aren’t the only ones who want to know. Keep a running list of these questions and use them as fuel for your blog. Your customers may not be asking directly about your products and services but about how to find the best person to solve another problem they have.

  5. Create a case study. We have star clients. You know, the ones whose projects go just like they are supposed to go. All the pieces fall into place and our clients reap a great reward for it. You have those clients and those projects too. Ask for their permission to share their story. Change their names if you have to. Potential clients and current clients like to know you can follow through on what you promise and that when you do it makes a difference for a client.

  6. Seek out a guest blogger. You might schedule one guest blogger a month. For our website, we asked an interior designer we know (and love!) to write a blog post about how office design matters to marketing. Who is a complement to your business? If they are interested in writing a guest blog, it’s one less article you have to create and you can offer that person outside links back to their website. It’s great cross-promotion.

  7. Curate articles from industry sources. Do you read fabulous articles that might interest your audience? Write a one paragraph summary about the article, tell your readers what you learned or liked most about the article and then include a link to that article. A couple of notes of caution: this will lead people away from your website, make sure the link opens in a new window so your website remains open. I wouldn’t use this method exclusively and make sure all links go to neutral or non-competitive websites.

  8. Address concerns your clients may have outside your realm of services or products. Think about the common issues that plague your clients. Maybe it’s lack of time or lack of knowledge about a certain subject. Write about how your company or others you know have solved those problems. These issues don’t have to directly relate to your industry but they do need to resonate with your audience. If you are a staffing company, you might offer resources on dressing for an interview, how to know when it’s time to hire someone, or how to stretch your personnel resources until you can hire someone.

  9. Give your take on current trends. All industries have trends or react to trends in other industries. Use your blog space to talk about these trends. A home decor, furniture, clothing or landscaping business might talk about the Pantone color trends that change with every season. Show how those colors can be used to affect how customers use your products. Talk about your favorite colors or what you like about those trends.

  10. Update your readers about company news. Introduce your readers to your staff. Announce a new product, new division, or new hire through your blog. Have you won a recent award? Announce it and give the employees responsible for it some credit in this space. Offer a “day in the life” of one of your employees. You don’t want to brag on yourself every day, but readers following your blog will be interested once or twice a month to learn more about the inner workings of your company.

How can blogging help your B2B website to work harder? This case study details how it improved response rates for a nonprofit and what blogging can do for you.

Submit a Comment

Your email address will not be published.